A centralized hub for monitoring initiative adoption, providing guidelines, and offering support for L'Oréal teams and their agency partners.
The L'Oréal Activation Center is a centralized hub for monitoring initiative adoption, providing guidelines, and offering support for L'Oréal teams and their agency partners. It tracks 5 key initiatives across 40-45 markets globally.
The Activation Center is available to L'Oréal teams and their agency partners. Access is controlled at market, brand, initiative, and tactic levels.
Data is refreshed at least daily from BigQuery sources provided by Converteo and Google.
The Activation Center supports the latest versions of Chrome, Firefox, Safari, and Edge.
Yes, you can export visualizations and data from the Reports page in various formats including PDF, Excel, and PNG.
If you encounter an error, please submit a support request with details about the error, including any error messages and steps to reproduce the issue.
The Activation Center tracks 5 key initiatives: 1st Party Data Adoption, YouTube GRs + Unique Reach, Search Success, Programmatic GRs, and AI-Powered Solutions.
Scores are calculated based on specific metrics for each initiative. Detailed calculation explanations are available in the Guidelines section.
Levels (One through Four) indicate performance tiers, with Level Four being the highest. Each level has specific score thresholds that vary by initiative.
You can request support by submitting a support ticket through the Support page. Our team will respond within 2 business days.
Access requests should be submitted through the Support page. Select "Access Request" as the request type and provide details about the markets or brands you need access to.
You can provide feedback through the Support page. We welcome all types of feedback, including suggestions, compliments, and complaints.